The Review System That Doesn't Break Google's Rules (Most Do)
Most small businesses have a review problem they don't recognize as a review problem. Their star rating isn't low because the work is bad — it's low because of who actually bothers to write a review. A happy customer pays, says thanks, and goes home without a second thought. An unhappy one goes home and writes four paragraphs. Multiply that imbalance across a year of customers and the average star rating quietly drifts toward whatever the angriest handful of people felt, not what most people experienced. The obvious fix — only ask the happy ones — is also the fix that can get a business's entire review history deleted. Here's the difference between the version that works and the version that gets a business in real trouble. What "Review Gating" Actually Means, and Why It's Banned Review gating is the practice of pre-sorting customers before they leave feedback: ask how the visit went first, and only route the people who say "great" toward ...